Digital Mobile Services for Everyday Life
Permanent URI for this collectionhttps://hdl.handle.net/10125/107428
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Item type: Item , The Antecedents of Advertisement Scepticism and Its Effects on the User Experience of Social Influence Features in the Context of Online Shopping(2024-01-03) Makkonen, Markus; Sell, Anna; Walden, Pirkko; Frank, Lauri; Nevala, EmmaModern online advertising often employs different kinds of social influence features, which are likely to be experienced differently by different users, such as individuals with different levels of advertisement (ad) scepticism. In this study, we focus on these differences by examining (1) how different kinds of personality and demographic traits affect ad scepticism, and (2) how ad scepticism, in turn, affects the user experience of four different kinds of social influence features. By using data from 628 online shoppers, we find ad scepticism to be affected by four out of the Big Five personality traits as well as age and education. We also find ad scepticism to negatively affect user experience, with a stronger effect in the case of social pressure than social proof features. These novel findings promote our understanding of the antecedents of ad scepticism and of the potential risks of employing social influence features in online advertising.Item type: Item , A Push for Obscurity: The Role of Social Influence on Mobile Location Data Disclosure(2024-01-03) Shore, Alexis; Cummings, JamesLocation-based services (LBS) often force users to choose between sharing real-time geolocation or compromising their user experience. Users disclose more data than is necessary for the application’s functionality when obscurity is not an option. This issue is exacerbated by social influence, which can be present through user testimonials or implicitly embedded in the network-based sharing norms of the application. To understand the impact of social influence on a location data disclosure, we ran a 3(Social proof: star ratings, user reviews, or both) x 2(Reciprocity norms: present or absent) between- subjects experiment. While these manipulations produced no direct effect on decisions, qualitative analysis of participants’ rationale revealed that related features (e.g., push notifications) and personal attitudes held significant weight.Item type: Item , Introduction to the Minitrack on Digital Mobile Services for Everyday Life(2024-01-03) Sell, Anna; Makkonen, Markus; Walden, Pirkko; Dahlberg, Tomi