Trust, Identity, and Trusted Systems in Digital Environments

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    Understanding the Intention to Trust Product Information and Certifications to Promote Sustainable Consumption: Applying the Theory of Planned Behavior
    ( 2018-01-03) Sayogo, Djoko ; Zhang, Jing ; Picazo-Vela, Sergio ; Bahaddin, Babak ; Luna-Reyes, Luis
    This paper explores consumers trust in sustainable product and certification information included in the product’s package and label by using Azjen’s theory of planned behavior as a framework. We used 327 observations collected from an international survey distributed to students in the U.S., Mexico and Indonesia as proxy of consumers’ view. Our results demonstrate that the consumer’s general predisposition toward trust, social normative pressure, and the presence of factors that facilitate consumer’s perceptions to perform trust behavior significantly increase the consumer’s intention to trust sustainable product and certification information. Although we found some country variations in terms of the propensity to trust product information, the differences have no impact on the hypotheses of the theory of planned behavior. Our findings provide suggestive evidence of the instrumental roles of ICTs to facilitate sustainable development by enabling positive changes in consumer behavior, specifically in supporting sustainable consumption.
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    Trust and Distrust in Two-sided Markets: An Example in the Sharing Economy
    ( 2018-01-03) Mittendorf, Christoph
    Mobile applications and Internet-based platforms continuously foster the rise of the sharing economy business model that can nowadays be found in various industries. In this paper, we focus on potential customers in the ridesharing industry. We use the setting of -˜BlaBlaCar’, a popular ridesharing platform, to investigate the implications of -˜trust’ and -˜distrust’ on the users’ intention to engage in a sharing encounter. In particular, we extend the research model by Mittendorf (2017) which investigates the influence of trust and risk in the sharing economy. In this regard, we differentiate between the platform and the sharing partners, while incorporating both trust and distrust. Our study employs survey data (n = 238) and structural equation modeling (PLS-SEM). Our results provide empirical evidence that trust and distrust have unequal effects on the respective user intention, which contributes to the understanding of two-sided market platforms. Academic and practical implications are discussed.
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    Towards a Framework of Trust Determinants in People and Cognitive Assistants Interactions
    ( 2018-01-03) Siddike, Md. Abul Kalam ; Kohda, Youji
    The main purpose of this research is to develop a framework of trust determinants in the interactions between people and cognitive assistants (CAs). We define CAs as new decision tools, able to provide people with high quality recommendations and help them make data-driven decisions understanding the environment around people. We also define trust as the belief of people that CAs will help them reach a desired decision. An extensive review on trust in psychology, sociology, economics and policy making, organizational science, automation, and robotics is conducted to determine the factors influence people’s trust on CAs. On the basis of this review, we develop a framework of trust determinants in people’s interaction with CAs where reliability, attractiveness, and emotional attachment positively affect the intention of people in society to use CAs. Our framework also shows that innovativeness positively moderates the intention to use CAs. Finally, in this paper, we suggest future research directions for developing and validating more concrete scales in measuring trust determinants in the interactions between people and CAs.
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    Trustworthiness Perceptions of Computer Code: A Heuristic-Systematic Processing Model
    ( 2018-01-03) Alarcon, Gene ; Ryan, Tyler
    The popularity of code reuse and the prospect of computer generated code raises questions of how programmers trust in computer code. Psychological understanding of computer code perceptions and comprehension has yet to be explored in regards to the decision making processes involved with software development and reuse practices. A review of current literature on trust, automation, software reuse, and the intersection of the three is presented. The authors propose a theoretical model of this decision making process, building off of a heuristic-systematic model of persuasion. Future research directions and possible applications are discussed.
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