Hospitality and Tourism in a Global Digital Economy - New Models, Services, and Performance
Permanent URI for this collectionhttps://hdl.handle.net/10125/107516
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Item type: Item , What Influences Behavioral Loyalty on Airbnb? Analyzing the Factors Affecting Repurchase of Listings(2024-01-03) Xie, Xiaoting; Zheng, Xiabing; Shen, XiaobeiThis study explores the factors (i.e., various features of listings) that may affect repurchase of listings on Airbnb. The results show that host score has a significant positive effect on repurchase, while listing score is negatively associated with repurchase. When considering the moderating effect of price, higher listing score are more likely to encourage consumers to repeat purchase among high-priced listings. In contrast, the findings show a negative correlation between listing score and repurchase among low-priced listings. Additionally, the findings suggest these joint effects of price and listing score only exists when listing score is higher than host score. Our results offer guidance for hosts on Airbnb to develop effective marketing strategies to foster consumer loyalty and encourage repurchase.Item type: Item , From Hospitality to Hostility: The Impact of Polarity Difference in Managerial Responses on Subsequent Guest Satisfaction(2024-01-03) Liang, Sai; Wu, Danmeng; Li, Ziru; Guo, Ziqi; Ju, FengPrevious research has identified the effects of location bias in online product marketing and online communication. This study delves into these effects by analyzing sentiment polarity differences in managerial responses. Specifically, it investigates how hosts’ location bias towards local versus non-local guests affects guest satisfaction after booking within the context of P2P accommodation platforms. We collect actual host response data from Airbnb and employ a panel regression model with fixed effects to address our research questions. The empirical findings reveal that if hosts have more positive attitudes towards local guests compared to non-local guests, such location discrimination results in a reduction in ratings posted by subsequent guests. Furthermore, the depth of hosts’ descriptions and the number of listings moderate the impact of the polarity variance in managerial responses based on hosts’ location bias on guest satisfaction. These results carry important managerial implications, suggesting that hosts should actively address and minimize their location bias to enhance their reputation and marketing efforts.Item type: Item , How to Achieve Incumbents Thrive in Platform-Based Ecosystem in the Hotel Context: The Role of Digital Complementarity(2024-01-03) Nan, Yuanzhi; Luo, Jun; Liu, Martin J.; Ye, DandanWhile the majority of incumbents struggle with survival, a few thrive against the backdrop of a platform-dominant ecosystem. Recent studies highlight the importance of reconfiguring, especially in a complementary way, to enhance incumbent adaptation and achieve thriving. Scholars have primarily focused on either possessing or accessing resources to enhance incumbent adaptation; however, the understanding of how to reconfigure resources, especially in a complementary manner, remains limited. Based on an in-depth case study in the hotel industry, incumbents with historical roots proactively organize multiple complementarities, thanks to digital technology. This successfully gains committed relationships with customers to outcompete digital giants. This study develops a "digital complementarity" framework to describe the phenomena by which incumbents outcompete digital giants. Particularly, we trace three mechanisms—"digital branching," "digital fortifying," and "data-driven intimating"—and underpin a process model to understand how incumbents achieve successful adaptation to thrive in the platform-dominant ecosystem.Item type: Item , Introduction to the Minitrack on Hospitality and Tourism in a Global Digital Economy – New Models, Services, and Performance(2024-01-03) Högberg, Karin; Wihlborg, Elin; Gretzel , Ulrike