Age and Generational Aspects in Technology Acceptance and Use
Permanent URI for this collectionhttps://hdl.handle.net/10125/112417
Browse
Recent Submissions
Item type: Item , What Makes or Breaks an Immersive Online Customer Journey? Digital Native Generation Z Customers’ Experiences(2026-01-06) Kaleton, Tiina; Holkkola, Matilda; Kemppainen, Tiina; Frank, LauriCustomers may lose awareness of time and their surroundings during online shopping, signaling an immersive experience. Despite the widespread use of everyday digital technologies, it remains unclear at which stage of the customer journey immersion is born or broken—and why. This study addresses that gap by exploring how and why individuals become immersed in online shopping. Data were collected through 33 semi-structured interviews with Finnish digital natives belonging Generation Z who had experienced online shopping immersion. The findings identify seven fostering factors for online shopping immersion: motivation towards products, intentional product search, external impulses, captivating product loop, intense concentration on products, high-quality product visualization and need to collect all the information. On the other hand, four interrupting factors are presented: external distractions, technological issues, fatigue and transaction.Item type: Item , Generational Gender Differences in the Role of Time in 360-Virtual Shopping(2026-01-06) Ahmed, Ihfaz; Hallikainen, Heli; Laukkanen, TommiGenerational differences shape how individuals engage with digital technologies. Immersive shopping environments, such as 360-virtual stores, impair consumer attention, often leading to a loss of temporal awareness and predisposing to unplanned purchases. Given that individuals’ sense of time passing varies with age and gender, we set up a study in a 360-degree virtual store to study how time distortion and telepresence in a 360-virtual environment influence impulse buying behavior differently across generational cohorts and generational gender groups. The results show that time distortion significantly increases impulse buying, but our cross-generational analysis suggests that this effect is only significant for Millennials. When we split generational cohorts across gender, we find that the effect of time distortion on impulse buying is significant also for Generation Z and Generation X, but for females only. The effect is non-significant for Baby Boomers, while telepresence further boosts the effect for Millennial women.Item type: Item , Innovating with Publicly Available LLMs at Work: A Lifespan Perspective(2026-01-06) Ahmad, Farhan; Mäntymäki, MattiThis study examines how various facets of user’s age, i.e. chronological age, professional age and organizational tenure, shape the use of publicly available large language models chatbots (LLMs) at work. Adopting a lifespan perspective, we analyze how combinations of the different facets of age, alongside AI literacy and job autonomy explain extent and innovative LLM use. Using fsQCA on data from the U.S.-based professionals, we identify multiple equifinal pathways to LLMs use. The findings reveal that while chronological age plays a role, it does not operate in isolation. The extent of LLM use is more age-sensitive, with different pathways for younger and older employees, whereas innovative use is driven more by contextual and experiential conditions. Overall, younger workers require high AI literacy, autonomy and longer tenure, while older employees are driven by high AI literacy and shorter tenure. Our results contribute to the research on LMM use in the workplace by providing a nuanced understanding of the role of age.Item type: Item , Introduction to the Minitrack on Age and Generational Aspects in Technology Acceptance and Use(2026-01-06) Sell, Anna; Makkonen, Markus; Walden, Pirkko; Dahlberg, Tomi