Value Co-Creation Mechanisms in a Born Digital Short-form Video Platform: Kuaishou

Date
2022-01-04
Authors
Baber, William
Yao, Chen
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
Ending Page
Alternative Title
Abstract
This paper focuses on the value co-creation mechanism of the value constellation of a digital services platform exemplified by the case of Kuaishou. This born-digital platform business is among the largest short-form video platforms in the world connecting makers, shoppers, performers, advertisers, and others. Using business model theory to understand the firm, this study employs “gravities theory” as the main framework to identify where and how value is created and shared among the platform’s participants. The study concludes that value-recognizing gravity, value-sharing gravity, and value realizing-gravity are found in the Kuaishou value constellation. Kuaishou forms the center dominating the internal value gravities while value gravities are found also externally, around the platform. Analysis of the business model shows that the platform’s distinct culture is a valuable mechanism of success within China, but may be a contributing factor to the so far slow international development.
Description
Keywords
Born Digitals, born digital, business model, kuaishou, platform, value creation
Citation
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 55th Hawaii International Conference on System Sciences
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Collections
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.