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Title: The Taro Tattler, Volume 2, No.5 - 1990 
Date: 1990-06
Publisher: College of Tropical Agriculture and Human Resources, University of Hawaii
Abstract: Well, we are slowly coming out of what some people are calling the worst poi shortage in years. While a few people didn't see it to be as critical as all that, there is no
doubt that people were waiting in early morning lines outside of poi mills this summer (just like they do for rock
concerts!) and poi hoarding was a problem for some retailers (when there was any poi to be had in the first place). Due to natural supply and demand conditions consumers are having to pay more than ever for poi, which in turn has given poi-taro farmers their highest spot farm gate price
ever - at least $.35/pound! There are no surprises in the paragraph above -- you've
seen most of it all your lives, as did your parents and their parents before them. This is because shortages of poi taro have been a part of agriculture in this State for many, many years -- actually is almost a tradition during the summer time. These shortages can be attributed to any one or a combination of conditions including: natural (weather),
man-made (crop production practices), or market (farm gate price - and how it relates to buying inputs, such as labor), among others. While we can't do much to fool
mother nature (besides it wouldn't be nice), we can try to make as much money as we can despite her, by overcoming inefficient practices in the areas of marketing and production. In this issue of
the Tattler we will talk about marketing planning and in the following issue about production planning.
Description: Information Sheet for the Growers, Shippers, Processors of Chinese, Poi, Dasheen and Samoan Taros from Hawaii
Pages/Duration: 4 pages
URI: http://hdl.handle.net/10125/7309
Keywords: Colocasia esculenta, Hawaii, taro

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