Integration of Artificial Intelligence into Recruiting Young Undergraduates: the Perceptions of 20–23-Year-Old Students

Abstract

As applicants that might be subject to artificial intelligence (AI) in recruitment, students aged 20–23 years old were consulted using a qualitative approach employing focus groups. This study found that young undergraduates see AI as the future face of recruitment regardless of its challenges. Our findings are very similar to those of previous studies; however, differences arose regarding how profitable young undergraduates perceived AI and how AI should be used in recruitment. In addition, this study presents a preliminary framework for the integration of AI into recruiting young undergraduates. The framework states that AI is useful in all stages of recruiting, yet to different extents in different phases. AI is most useful in phases where grunt work is involved, and despite the integration of AI, the human touch should still be present in recruiting activities.