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dc.contributor.advisor Stannard, David en_US Young, Kamuela Ann en_US 2008-03-05T05:10:03Z 2008-03-05T05:10:03Z 2002-12 en_US
dc.identifier.citation Young, Kamuela Ann (2002) My body/my playground: Seeking subjectivity beyond the objectification of advertising. Ph.D. dissertation, University of Hawai'i, United States -- Hawaii. en_US
dc.description.abstract My Body/My Playground is a theoretical and historical inquiry which firmly locates the spaces in which consumption has infiltrated much of the thinking, and in turn daily practices, of those who understand themselves to be American middle class. It is my theory that the American middle class has become so firmly entrenched in consumption that it has rendered its members objects to, rather than subjects within, its culture. My Body/My Playground narrates the historic and cultural foundation of the hegemony of consumption in an effort to understand an aspect of America's lost subjectivity. It then refocuses our attention on the marked bodies (both tattooed and pierced) of generations X and Y in an effort to locate a possible window in which the body can be employed as a vehicle toward reclaiming subject status. In the end, this text both opens the ways we might collectively read body marking and offers new ways to read personal acts of resistance in an effort toward reclaiming a sense of subjectivity without being forced to exchange it for middle class privilege. en_US
dc.language.iso en-US en_US
dc.publisher University of Hawaii at Manoa en_US
dc.relation Theses for the degree of Doctor of Philosophy (University of Hawaii at Manoa). American Studies; no. 4282 en_US
dc.rights All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner. en_US
dc.rights.uri en_US
dc.subject American studies en_US
dc.subject Cultural anthropology en_US
dc.subject Marketing en_US
dc.subject Middle class en_US
dc.subject Consumption en_US
dc.subject Objectification en_US
dc.subject Advertising en_US
dc.subject Culture en_US
dc.subject Subjectivity en_US
dc.title My body/my playground: Seeking subjectivity beyond the objectification of advertising en_US
dc.type Thesis en_US
dc.type.dcmi Text en_US
dc.contributor.department American Studies en_US 2002-12 en_US
local.identifier.callnumber AC1 .H3 no. 4282 en_US
local.thesis.degreelevel PhD en_US

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