Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/51002

Love in Translation: The Co-Creation of Valentine's Day as a Market-Mediating Ritual

File Description SizeFormat 
2015-05-phd-nariswari_r.pdfVersion for non-UH users. Copying/Printing is not permitted2.01 MBAdobe PDFView/Open
2015-05-phd-nariswari_uh.pdfFor UH users only2.07 MBAdobe PDFView/Open

Item Summary

Title: Love in Translation: The Co-Creation of Valentine's Day as a Market-Mediating Ritual
Authors: Nariswari, Angeline
Keywords: translation
market
value co-creation
S-D logic
ritual
show 2 morepractices
institution

show less
Issue Date: May 2015
Publisher: [Honolulu] : [University of Hawaii at Manoa], [May 2015]
Abstract: The purpose of this dissertation is to understand how market rituals spread within and between distinct cultural contexts, and how this process occurs in value co-creating service ecosystems. By integrating service-dominant (S-D) logic and the markets-as-practice framework, this study traces key micro, meso, as well as macro-level market practices to explore the systemic and collaborative aspects of market creation. The research project contributes to marketing scholarship by proposing a fractal model of market co-creation, which offers an alternative way of understanding markets that shifts away from a diffusion of goods perspective to a translation of practice approach. This study contributes to early efforts to conduct empirical work inspired by the S-D logic perspective. Specifically, the study explores the contested practice of Valentine’s Day in the emerging market of Indonesia as a means to investigate the dynamic multi-level processes of practice translation and institutionalization.
Description: Ph.D. University of Hawaii at Manoa 2015.
Includes bibliographical references.
URI/DOI: http://hdl.handle.net/10125/51002
Appears in Collections:Ph.D. - International Management


Please contact sspace@hawaii.edu if you need this content in an alternative format.

Items in ScholarSpace are protected by copyright, with all rights reserved, unless otherwise indicated.