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Why do Individuals Continue Using Mobile Payments - A Qualitative Study in China
|Title:||Why do Individuals Continue Using Mobile Payments - A Qualitative Study in China|
|Keywords:||Mobile Value Services|
dis/confirmation, IT continuance, mobile payment, perceived risk, perceived usefulness
|Issue Date:||03 Jan 2018|
|Abstract:||Many financial and mobile service providers are viewing mobile payment (MP) as a strategic growth area for their business. In order to realize this anticipated growth potential, users must initially adopt and then continue to use MP systems. However, a rich and detailed user perspective of MP continuance behavior is lacking. We address part of this research gap by content-analyzing interview transcripts of 38 MP users. The findings indicate that perceived usefulness and risk, disconfirmation, satisfaction, subjective norm, and habit are important when users making MP continuance decisions.|
|Rights:||Attribution-NonCommercial-NoDerivatives 4.0 International|
|Appears in Collections:||Mobile Value Services|
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