Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/50031

Value Co-Creation and Co-Destruction in Online Video Games: An Exploratory Study and Implications for Future Research

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Title: Value Co-Creation and Co-Destruction in Online Video Games: An Exploratory Study and Implications for Future Research
Authors: Kokko, Jarkko
Vartiainen, Tero
Tuunanen, Tuure
Keywords: Gamification
value co-creation, value co-destruction, games
Issue Date: 03 Jan 2018
Abstract: In this empirical study we studied how players of online video games co-create and co-destroy value. From players’ perceptions we identified that value co-creation and co-destruction occur amid themes of giving feedback and building relations. Feedback encourages players but it may also be harmful in the form of verbal abuse. Building relations relates to making friends in general but also on an international level. Building relations also relates to competition that creates a bad spirit. The most intensive interplay between value co-creation and co-destruction was found in gaming groups. Gaming groups motivate players to engage in intense gameplay, but at the same time they are resource-demanding with respect to time and mental capacity. In conclusion, we argue that further study is required of the ways that value co-creation and co-destruction interact in online video games.
Pages/Duration: 10 pages
URI/DOI: http://hdl.handle.net/10125/50031
ISBN: 978-0-9981331-1-9
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Gamification


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