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The Challenges of Business Analytics: Successes and Failures

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Title: The Challenges of Business Analytics: Successes and Failures
Authors: Liu, YIng
Han, Henry
DeBello, Joan
Keywords: Business Intelligence, Analytics and Cognitive: Case Studies and Applications (COGS)
Business Analytics, Benefits of Business Analytics, Challenges of Business Analytics, Failed Business Analytics Programs, Successful Business Analytics Programs.
Issue Date: 03 Jan 2018
Abstract: The successful use of business analytics is an important element of a company’s success. Business analytics enables analysts and managers to engage in an IT-driven sense-making process in which they use the data and analysis as a means to understand the phenomena that the data represent". Not all organizations apply business analytics successfully to decision making. When used correctly, the actionable intelligence gained from a business analytics program can be utilized to improve strategic decision making. Conversely, an organization that does not utilize business analytics information appropriately will not experience optimal decision making; failing to realize the full potential of a data analytics program. This paper examines some organizations that implemented data analytics programs; both successfully and unsuccessfully, and discuss the implications for each organization. Based on the lesson learned, we present ways to implement a successful business analytics program.
Pages/Duration: 10 pages
ISBN: 978-0-9981331-1-9
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Business Intelligence, Analytics and Cognitive: Case Studies and Applications (COGS)

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