Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/46043

Trademark Law and the Prickly Ambivalence of Post-Parodies

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Item Summary

Title: Trademark Law and the Prickly Ambivalence of Post-Parodies
Authors: Colman, Charles E.
Keywords: trademark
trade dress
intellectual property
infringement
dilution
show 20 moreFirst Amendment
creativity
expression
political speech
parody
post-parody
satire
fashion
theory
history
consumer culture
counterculture
subversive
Hermes
Homies
Celine
Feline
Brian Lichtenberg
Zevs
ambivalence

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Issue Date: 2014
Publisher: University of Pennsylvania Law Review
Citation: Colman, C. (2014). Trademark Law and the Prickly Ambivalence of Post-Parodies, 163 U. Pa. L. Rev. Online 11 2014-2015.
Related To: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2451454
Abstract: This Essay examines what I call 'post-parodies" in apparel. This emerging genre of do-it-yourself fashion is characterized by the appropriation and modification of third-party trademarks-notf or the sake of dismissively mocking or zealously glorifying luxury fashion, but rather to engage in more complex forms of expression. I examine the cultural circumstances and psychological factors giving rise to post-parodic fashion, and conclude that the sensibility causing its proliferation is grounded in ambivalence. Unfortunately, current doctrine governing trademark "parodies" cannot begin to make sense of post-parodic goods; among other shortcomings, that doctrine suffers from crude analytical tools and a cramped view of "worthy" expression. I argue that trademark law-at least, if it hopes to determine post-parodies' lawfulness in a meaningful way-is asking the wrong questions, and that existing 'parody" doctrine should be supplanted by a more thoughtful and nuanced framework.
Pages/Duration: 49 pages
URI/DOI: http://hdl.handle.net/10125/46043
Appears in Collections:Colman, Charles E.



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