Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/45729

Branding in Architecture: Image and Spatial Communication

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Item Summary

Title: Branding in Architecture: Image and Spatial Communication
Authors: Okaneku, Reid
Advisor: Palagi, Kris
Issue Date: May 2011
Abstract: This project aims to develop a clear understanding of the role
and process of branding in architecture. Too often, the breadth of brand
is reduced to a common logo. By analyzing a client’s goals to a specific
branded attribute, designers have an opportunity to develop a stronger
branded identity to relay the client’s business accurately to the public.
This research explores how a brand is expressed through product,
customer interaction, and physical space. With the use of 2D and 3D
creations, designers are able to tell a story without a saying a word. To
clarify the understanding of brand between the design team and clients,
this research tests a tangible representation of brand in the form of a
“storyboard diagram.”
This project aims to develop a clear understanding of the role
and process of branding in architecture. Too often, the breadth of brand
is reduced to a common logo. By analyzing a client’s goals to a specific
branded attribute, designers have an opportunity to develop a stronger
branded identity to relay the client’s business accurately to the public.
This research explores how a brand is expressed through product,
customer interaction, and physical space. With the use of 2D and 3D
creations, designers are able to tell a story without a saying a word. To
clarify the understanding of brand between the design team and clients,
this research tests a tangible representation of brand in the form of a
“storyboard diagram.”
This project aims to develop a clear understanding of the role
and process of branding in architecture. Too often, the breadth of brand
is reduced to a common logo. By analyzing a client’s goals to a specific
branded attribute, designers have an opportunity to develop a stronger
branded identity to relay the client’s business accurately to the public.
This research explores how a brand is expressed through product,
customer interaction, and physical space. With the use of 2D and 3D
creations, designers are able to tell a story without a saying a word. To
clarify the understanding of brand between the design team and clients,
this research tests a tangible representation of brand in the form of a
“storyboard diagram.”
This project aims to develop a clear understanding of the role
and process of branding in architecture. Too often, the breadth of brand
is reduced to a common logo. By analyzing a client’s goals to a specific
branded attribute, designers have an opportunity to develop a stronger
branded identity to relay the client’s business accurately to the public.
This research explores how a brand is expressed through product,
customer interaction, and physical space. With the use of 2D and 3D
creations, designers are able to tell a story without a saying a word. To
clarify the understanding of brand between the design team and clients,
this research tests a tangible representation of brand in the form of a
“storyboard diagram.”
This project aims to develop a clear understanding of the role
and process of branding in architecture. Too often, the breadth of brand
is reduced to a common logo. By analyzing a client’s goals to a specific
branded attribute, designers have an opportunity to develop a stronger
branded identity to relay the client’s business accurately to the public.
This research explores how a brand is expressed through product,
customer interaction, and physical space. With the use of 2D and 3D
creations, designers are able to tell a story without a saying a word. To
clarify the understanding of brand between the design team and clients,
this research tests a tangible representation of brand in the form of a
“storyboard diagram.”
This project aims to develop a clear understanding of the role
and process of branding in architecture. Too often, the breadth of brand
is reduced to a common logo. By analyzing a client’s goals to a specific
branded attribute, designers have an opportunity to develop a stronger
branded identity to relay the client’s business accurately to the public.
This research explores how a brand is expressed through product,
customer interaction, and physical space. With the use of 2D and 3D
creations, designers are able to tell a story without a saying a word. To
clarify the understanding of brand between the design team and clients,
this research tests a tangible representation of brand in the form of a
“storyboard diagram.”
This project aims to develop a clear understanding of the role
and process of branding in architecture. Too often, the breadth of brand
is reduced to a common logo. By analyzing a client’s goals to a specific
branded attribute, designers have an opportunity to develop a stronger
branded identity to relay the client’s business accurately to the public.
This research explores how a brand is expressed through product,
customer interaction, and physical space. With the use of 2D and 3D
creations, designers are able to tell a story without a saying a word. To
clarify the understanding of brand between the design team and clients,
this research tests a tangible representation of brand in the form of a
“storyboard diagram.”
Pages/Duration: 167 pages
URI/DOI: http://hdl.handle.net/10125/45729
Appears in Collections:2011



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