Finding "Local Identity" through Mass Customized Architecture on Jeju Island, Korea

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2016-12
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Park, Hae Sung
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Meder, Steve
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Architecture
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Jeju Island, also known as the “Hawai‘i of Korea” is the most popular holiday destination in Korea and an ideal place to live for both Koreans and foreigners. However, like much of developing world, it is evident that Jeju has lost much of its heritage to international styles and globalism. In particular, the cultural association embedded in built forms has virtually vanished with the demolition of traditional houses, Chojip, while new construction has created a large number of hotels, resorts, museums, and apartments. Despite the fact that the local government and architects have put much effort into applying local materials and have attempted to reflect Jeju’s natural environment in building designs to increase regional uniqueness, Jeju architecture has been heavily criticized as architectural ornamentation. The current study, therefore, suggests a way to revitalize Jeju’s local identity through architecture that is creative and functional while reflecting cultural values and a sound understanding of the local environment. The final design of the thesis called “Jeju House” is designed to fulfill this purpose. Jeju House accommodates the essences of the traditional Jeju domicile, Chojip. It delivers an architectural, philosophical, environmental and cultural concept of Chojip. Also, innovative use of materials and technology is incorporated into the building with regional uniqueness and traditional wisdom of how to survive in the harsh local environment. Moreover, Jeju House can be personalized based on Jeju local residential needs through the implementation of mass customization. The mass customization of Jeju House should increase its affordability, which will allow it to be distributed widely on Jeju in various design forms.
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162 pages
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