Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41866

The Implications of Trust in the Sharing Economy – An Empirical Analysis of Uber

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Title: The Implications of Trust in the Sharing Economy – An Empirical Analysis of Uber
Authors: Mittendorf, Christoph
Keywords: Disposition to Trust
Familiarity
Sharing Economy
Trust
Uber
Issue Date: 04 Jan 2017
Abstract: Modern technologies, including mobile applications and Internet-based platforms, continuously foster the rise of the sharing economy. In this paper, we focus on Uber, a ridesharing platform that is one of the fastest growing startups worldwide. We take the perspective of a potential customer and investigate the implications of trust. In particular, we modify a research model by Gefen (2000) and investigate the influence of trust on the customers’ intentions: ‘Inquire about drivers’ and ‘Request a ride’. In this regard, we differentiate between ‘Trust in Uber’ and ‘Trust in drivers’, while incorporating the two antecedents: ‘Disposition to trust’ and ‘Familiarity with Uber’. The study employs survey data (n = 221) and structural equation modeling (CB SEM). Our results provide empirical evidence that ‘Trust in Uber’ influences the customers’ intentions, whereas the influence of ‘Trust in drivers’ is insignificant.
Pages/Duration: 10 pages
URI/DOI: http://hdl.handle.net/10125/41866
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.703
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Trust, Identity, Trusted Systems Minitrack



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