Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41865

Private vs. Business Customers in the Sharing Economy – The implications of Trust, Perceived Risk, and Social Motives on Airbnb

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Title: Private vs. Business Customers in the Sharing Economy – The implications of Trust, Perceived Risk, and Social Motives on Airbnb
Authors: Mittendorf, Christoph
Ostermann, Uwe
Keywords: Airbnb
Business Customer
Private Customer
Sharing Economy
Trust
Issue Date: 04 Jan 2017
Abstract: The sharing economy is continuously changing the hospitality industry while competing with incumbent businesses over the available market share. This study examines the peer-to-peer renting service Airbnb. In particular, we investigate how social motives, trust, and perceived risk of private and business customers, alter the accommodation provider’s intention to accept a booking request. Understanding the implications of private and business customers is key – not only for platform providers, but also for researchers investigating the sharing economy. In this article, we develop a questionnaire for assessing the influence of the respective customer type on trust, perceived risk, and the provider’s intention. Our pretest employs survey data (n = 53) and principal component analysis (PCA) to prepare a clean structural equation modeling.
Pages/Duration: 10 pages
URI/DOI: http://hdl.handle.net/10125/41865
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.702
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Trust, Identity, Trusted Systems Minitrack



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