Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41836

Decomposing the Impact of Credit Card Promotions on Consumer Behavior and Merchant Performance

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Item Summary

Title: Decomposing the Impact of Credit Card Promotions on Consumer Behavior and Merchant Performance
Authors: Geng, Dan
Kauffman, Robert
Keywords: Computational social science
credit cards
customer data analytics
financial services
merchant performance
Issue Date: 04 Jan 2017
Abstract: Card-based partnerships between banks and retailers have created new opportunities for profit enhancement. We use public data, together with proprietary data from a financial institution to examine the impact of card-based promotions on consumer behavior and merchant performance. The results show that card promotions are associated with increasing customer traffic and transactions from the bank for its merchant partners. We also found significant variation among offer sizes, types, as well as merchant and consumer segments. Our research creates valuable insights and paves the way forward for decision support. \
Pages/Duration: 7 pages
URI/DOI: http://hdl.handle.net/10125/41836
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.673
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Strategy, Information, Technology, Economics, and Society (SITES) Minitrack



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