Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41769

The Influence of Privacy Dispositions on Perceptions of Information Transparency and Personalization Preferences

File SizeFormat 
paper0620.pdf1.31 MBAdobe PDFView/Open

Item Summary

Title: The Influence of Privacy Dispositions on Perceptions of Information Transparency and Personalization Preferences
Authors: Hauff, Sabrina
Dytynko, Olga
Veit, Daniel
Keywords: disposition to value privacy
experiment
information privacy
personalization
transparency
Issue Date: 04 Jan 2017
Abstract: To attract customers, firms offer personalized services. This is perceived beneficial by many customers as it enhances the purchase experience and addresses customers’ needs. However, to offer personalized services, customer data has to be collected and analyzed. This practice gives rise to privacy concerns and can inhibit the usage of such services. Our research aims to address the tension between personalization and privacy by applying information boundary theory to investigate how respondents’ disposition to value privacy and the availability of information transparency features influences individuals’ intention to disclose information to personalized services. Based on an experimental study, we find a significant interaction between disposition to value privacy and personalization, while the implementation of transparency features does not yield substantial changes in information disclosure. Thus, in order to successfully offer personalized services, we recommend that practitioners take individuals’ privacy preferences into account for their service design.
Pages/Duration: 10 pages
URI/DOI: http://hdl.handle.net/10125/41769
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.607
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Information Security, Privacy, and Policy Minitrack



Items in ScholarSpace are protected by copyright, with all rights reserved, unless otherwise indicated.