Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41685

One for All? Managing External and Internal Crowds through a Single Platform - A Case Study

File SizeFormat 
paper0536.pdf3.68 MBAdobe PDFView/Open

Item Summary

Title: One for All? Managing External and Internal Crowds through a Single Platform - A Case Study
Authors: Mrass, Volkmar
Peters, Christoph
Leimeister, Jan Marco
Keywords: crowdsourcing
crowdworking
crowdworking platforms
Issue Date: 04 Jan 2017
Abstract: Whereas crowdsourcing as a topic has often been addressed in recent literature, web-based crowdworking platforms that manage the interface between crowdsourcers and crowdworkers have not received much attention so far. Furthermore, most of these platforms focus on either the management of external or internal crowds; platforms that handle both groups are rare. This paper investigates such a provider: the German company Across Systems. It uses a hybrid model, offering an individual “mini crowdworking platform” that enables the simultaneous government of external and internal crowds as well as a more traditional marketplace crowdworking platform (crossMarket) where supply and demand meet. Using a single-case study approach, the main contribution of this paper is to shed light on a model that has the potential to change the current crowdworking platform market. We show that managing both external and internal crowds on one platform can increase the acceptance, quality and speed of task completion.
Pages/Duration: 10 pages
URI/DOI: http://hdl.handle.net/10125/41685
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.524
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Crowd Science Minitrack



Items in ScholarSpace are protected by copyright, with all rights reserved, unless otherwise indicated.