Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41673

Customer Relationship Management in a Public Cloud environment – Key influencing factors for European enterprises

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Title: Customer Relationship Management in a Public Cloud environment – Key influencing factors for European enterprises
Authors: Schmidt, Rainer
Möhring, Michael
Keller, Barbara
Keywords: Customer Relationship Management Public Cloud European enterprises Adoption Influencing factors
Issue Date: 04 Jan 2017
Abstract: Customer Relationship Management is crucial influencing factor for competitiveness in saturated markets. Public cloud-computing services for customer-relationship management provide many benefits. However, their usage in Europe is reluctant. Our research identifies several core and sub-influence factors and reveals how strong they are. Enterprises strive for covering risks in terms of safety and security. Further important influencing factors are functional completeness and integration into the existing environment. Our research provides new knowledge of the use of public cloud services in general and in particular for the use of customer relationship in a public cloud environment.
Pages/Duration: 10 pages
URI/DOI: http://hdl.handle.net/10125/41673
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.513
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Transformation Towards Cloud Computing Minitrack



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