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Converting Pirates through Participative Schemes for Digital Goods: Exploring “Pay What You Want” and Persuasive Computing in Online Music
|Title:||Converting Pirates through Participative Schemes for Digital Goods: Exploring “Pay What You Want” and Persuasive Computing in Online Music|
Participative pricing scheme
|Issue Date:||04 Jan 2017|
|Abstract:||This study looks at how social factors can be leveraged to dissuade online piracy in digital This study leverage persuasive computing to influence consumers' decision making process regarding their acquisition of online music and seeks to identify how different persuasive techniques can, in a pay way you want context, anchor the consumers' reference price to an amount significantly different from 0.|
|Rights:||Attribution-NonCommercial-NoDerivatives 4.0 International|
|Appears in Collections:||Social Shopping: The Good, the Bad and the Ugly Minitrack|
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