Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41653

If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement

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Title: If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement
Authors: Kanat, Irfan
Hong, Yili
Gu, Bin
Santanam, Raghu
Keywords: Add-on Content
Digital Economy
Online Games
User Engagement
Issue Date: 04 Jan 2017
Abstract: This study aims to uncover the effects of two \ types of add-on content –namely, user generated and developer \ generated content– on user engagement with software. Utilizing \ a novel dataset from a major online game distribution platform \ covering 7323 products between January 2015 and February \ 2016, the findings reveal that both types of add-on content \ increases the engagement with software. However, we observe \ substitutive patterns between different types of add-on content. \ Our results suggest integrating social features to the base \ product reduces these substitution effects. The results of this \ study contribute to the literatures on user engagement and \ add-on content by uncovering hitherto overlooked substitutive \ relations between user generated and developer generated add- \ on content.
Pages/Duration: 9 pages
URI/DOI: http://hdl.handle.net/10125/41653
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.493
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Online Games and Game-Like Systems Minitrack



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