If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement

Date
2017-01-04
Authors
Kanat, Irfan
Hong, Yili
Gu, Bin
Santanam, Raghu
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This study aims to uncover the effects of two \ types of add-on content –namely, user generated and developer \ generated content– on user engagement with software. Utilizing \ a novel dataset from a major online game distribution platform \ covering 7323 products between January 2015 and February \ 2016, the findings reveal that both types of add-on content \ increases the engagement with software. However, we observe \ substitutive patterns between different types of add-on content. \ Our results suggest integrating social features to the base \ product reduces these substitution effects. The results of this \ study contribute to the literatures on user engagement and \ add-on content by uncovering hitherto overlooked substitutive \ relations between user generated and developer generated add- \ on content.
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Add-on Content, Digital Economy, Online Games, User Engagement
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9 pages
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Proceedings of the 50th Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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