Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41624

Introduction to Customer Analytics and Data-Led Omnichannel Commerce Minitrack

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Item Summary

Title: Introduction to Customer Analytics and Data-Led Omnichannel Commerce Minitrack
Authors: Parvinen, Petri
Kaptein, Maurits
Pöyry, Essi
Hamari, Juho
Issue Date: 04 Jan 2017
Pages/Duration: 1 page
URI/DOI: http://hdl.handle.net/10125/41624
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.465
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Customer Analytics and Data-Led Omnichannel Commerce Minitrack



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