Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41611

Crowd-Sourced Focus Groups on Twitter: 140 Characters of Research Insight

File SizeFormat 
paper0462.pdf965.53 kBAdobe PDFView/Open

Item Summary

Title: Crowd-Sourced Focus Groups on Twitter: 140 Characters of Research Insight
Authors: Chai, Peter R.
Rosen, Rochelle K.
Lewis, Dana M.
Ranney, Megan L.
Boyer, Edward W.
Keywords: Focus groups
Privacy
Qualitative analysis
Social Media
Twitter
Issue Date: 04 Jan 2017
Abstract: Researchers have traditionally relied on in-person focus groups to test and obtain feedback regarding behavioral and technology-based interventions for specific disease processes. An increasing generation of engaged and connected patients turn to Twitter, a popular microblogging service, to discuss health related topics. Regularly scheduled Twitter-based chats (tweetchats) can potentially function as an additional source of input and information from a diverse, global group of engaged participants. We report the first use of a “tweetchat focus group” to explore data collection issues using this methodology. The speed at which tweetchat conversations occur, coupled with the ability to pursue multiple streams of conversation both in real time and in a delayed fashion, make tweetchat data collection particularly challenging. We discuss important considerations and preparation that should be undertaken by the researchers prior to initiating a tweetchat focus group, consider facilitation challenges and issues of confidentiality. \
Pages/Duration: 8 pages
URI/DOI: http://hdl.handle.net/10125/41611
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.453
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Social Media and Healthcare Technology Minitrack



Items in ScholarSpace are protected by copyright, with all rights reserved, unless otherwise indicated.