Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41610

Assessing Drinking Norms from Attending Drinking Events and Social Network Site Use

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Title: Assessing Drinking Norms from Attending Drinking Events and Social Network Site Use
Authors: Rui, Jian
Stefanone, Michael
Keywords: Social norms
social network sites
attention to social comparison information
college drinking
Issue Date: 04 Jan 2017
Abstract: This study compares how exposure to drinking information on social network sites (SNSs) and attending drinking events are related to college students’ perceived drinking norms. A two-wave online survey using a national sample (N = 151) was conducted. While exposure to drinking information on SNSs was positively related to perceived injunctive drinking norms, attending drinking events was positively associated with perceived descriptive drinking norms. In addition, attention to social comparison information was positively related to both drinking norms and moderated the relationship between attending drinking events and both norms. This study extends the research on social norms and new technology, and suggests implications about how to incorporate new media into drinking campaigns.
Pages/Duration: 10 pages
URI/DOI: http://hdl.handle.net/10125/41610
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.452
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Social Media and Healthcare Technology Minitrack



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