Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41482

Is Organic Labelling Enough? Information Disclosure as Policy Instrument to Empower Consumer Choices

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Title: Is Organic Labelling Enough? Information Disclosure as Policy Instrument to Empower Consumer Choices
Authors: Zhang, Jing
Boldt, Lin
Keywords: Open data
smart disclosure
organic label
information regulation
sustainable consumption policy
Issue Date: 04 Jan 2017
Abstract: Governments have been advocating for an open approach to encourage private sector disclosing relevant information in order to create more efficient market. However, it is not always clear what information are needed by consumers. Policy makers need to develop measures that help decide what information should be disclosed and whether a disclosure should be mandated. In this research, we focus on information disclosure in organic products, where consumers find the complex organic labeling hard to understand. Through two studies, we show that feed origin makes a significant difference in consumers’ choice; and sellers with feed from non-USA countries would be motivated to disguise the information on feed origin. We propose a way to implement “smart” information disclosure that can effectively distinguish USA feed from feed with undisclosed origin, which enables the feed from USA to claim a higher price premium. Our findings have policy implications for organic product disclosure.
Pages/Duration: 10 pages
URI/DOI: http://hdl.handle.net/10125/41482
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.326
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Open Data, Information Processing, and Datification in Government Minitrack



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