Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41417

Is Aggression Contagious Online? A Case of Swearing on Donald Trump’s Campaign Videos on YouTube

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Title: Is Aggression Contagious Online? A Case of Swearing on Donald Trump’s Campaign Videos on YouTube
Authors: Kwon, K. Hazel
Gruzd, Anatoliy
Keywords: computer-mediated communication
emotional contagion
mimicry in text-based interactions
online political discussion
verbal aggression
Issue Date: 04 Jan 2017
Abstract: This study explores whether aggressive text-based interactions in social media are contagious. In particular, we examine swearing behaviour of YouTube commentators in response to videos and comments posted on the official Donald Trump’s campaign channel. Our analysis reveals the presence of mimicry of verbal aggression. Specifically, swearing in a parent comment is significantly and positively associated with the likelihood and intensity of swearing in subsequent ‘children’ comments. The study also confirms that swearing is not solely a product of an individual speech habit but also a spreadable social practice. Based on the findings, we conclude that aggressive emotional state can be contagious through textual mimicry. \
Pages/Duration: 10 pages
URI/DOI: http://hdl.handle.net/10125/41417
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.262
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
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