Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41385

Decision Making Processes in Online Social Networks: A Comparative Analysis of Health and Financial Online Social Networks

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Title: Decision Making Processes in Online Social Networks: A Comparative Analysis of Health and Financial Online Social Networks
Authors: Sadovykh, Valeria
Sundaram, David
Keywords: Anarchic decision-making
Blended decision-making processes
Comparative analysis
Decision-making process
Financial online social networks
show 3 moreHealth online social networks
Netnography
Rational decision-making

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Issue Date: 04 Jan 2017
Abstract: Health and finance are two aspects of life that are crucially important. Health and finance sites are the most frequently visited by online participants. The sheer volume of sites and the variety of information and advice available online on those two topics have left individuals with potentially greater support for their decision-making (DM) processes. This paper uses the Netnography qualitative research methodology to understand, explore, and identify the similarities and differences between, and unique features of Health and Financial Online Social Networks (OSNs). Specifically, this paper will study (1) the OSN - assisted DM process (2) the structure and sequence of DM phases in OSN’s and (3) the behaviour of OSN participants across networks. The results suggest that the DM process is supported in both types of OSNs, but the structure and the sequence of DM phases, as well as the participation style across participants on these networks are different.
Pages/Duration: 10 pages
URI/DOI: http://hdl.handle.net/10125/41385
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.231
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Decision Making in Online Social Networks Minitrack



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