Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41330

My Wellness as a Mobile App. Identifying Wellness Types among the Young Elderly

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Item Summary

Title: My Wellness as a Mobile App. Identifying Wellness Types among the Young Elderly
Authors: Sell, Anna
Walden, Camilla
Walden, Pirkko
Keywords: Aging population
Elderly
Mobile technology
Segmentation
Wellness
Issue Date: 04 Jan 2017
Abstract: Keeping ageing people healthy and active is of major importance both on an individual and societal level. We focus on a forgotten consumer group, 60-75 year olds – the young elderly – to uncover their wellness-related attitudes, habits and goals and explore prerequisites to introduce wellness-related mobile applications as a cost-effective solution to keeping the young elderly well longer. Preliminary results on a mixed-method study of young elderly and their use of mobile applications are presented.
Pages/Duration: 11 page
URI/DOI: http://hdl.handle.net/10125/41330
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.177
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Mobile Value Services Minitrack



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