Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41293

Investigating the Relationship among Characteristics of Social Commerce, Consumers’ Trust and Trust Performance

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Title: Investigating the Relationship among Characteristics of Social Commerce, Consumers’ Trust and Trust Performance
Authors: Cheng, Xusen
Cheng, Xiankun
Fu, Shixuan
Bian, Yiyang
Yan, Xiangbin
Keywords: cosumer trust
e-commerce
social comerce
trust
trust performance
Issue Date: 04 Jan 2017
Abstract: Social commerce as a subset of e-commerce, popularizes rapidly with an increasing number of users, and consumers’ trust has become a crucial factor in the success of social commerce firms, and impacts on their decision on purchasing. In this regard, the study tries to research the characteristics of social commerce (transaction safety, concentration and enjoyment, communication and information quality) that influence consumers’ trust and assess the effects of trust on trust performance (purchase and word-of-mouth intentions), and trust performance will provides a basis for consumers to decide to purchase, and put forward feasible suggestions to social commerce firms. The results of an empirical analysis based on a sample of 133 users indicate that all the characteristics of social commerce involved had significant effects on trust, and then will positively influence trust performance.
Pages/Duration: 10 pages
URI/DOI: http://hdl.handle.net/10125/41293
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.140
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Decision Support for Smart City and Digital Services Minitrack



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