Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41290

The Impact of Subjective and Objective Experience on Mobile Banking Usage: An Analytical Approach

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Title: The Impact of Subjective and Objective Experience on Mobile Banking Usage: An Analytical Approach
Authors: Albashrawi, Mousa
Kartal, Hasan
Oztekin, Asil
Motiwalla, Luvai
Keywords: Data analytics
mobile banking
neural networks
SEM
USM
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Issue Date: 04 Jan 2017
Abstract: This paper aims to investigate mobile banking (MB) usage through the theoretical lens of UTAUT model with its four pillars. The research model will be tested via a hybrid neural networks-based structural equation modeling (SEM-NN) to reveal significant factors. Universal structural modeling (USM) will be then utilized to find the hidden paths and nonlinearity in our research model. To the best of our knowledge, this is the first study to examine the role of subjective and objective experience on MB usage using a multi-analytical approach. Neural network (NN) and USM can identify the most significant determinants and hidden interaction effects, respectively. Thus, both techniques would help to complement SEM and increase our understanding of the influential factors on MB usage. Preliminary results are presented and discussed. Potential contribution and conclusion are communicated to both academia and industry.
Pages/Duration: 10 pages
URI/DOI: http://hdl.handle.net/10125/41290
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.137
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections:Data, Text, and Web Mining for Business Analytics Minitrack



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