Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/41153

An Empirical Investigation on the Impact of Crowd Participation on the Degree of Project Success: The Perspective of Crowd Capital

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Title: An Empirical Investigation on the Impact of Crowd Participation on the Degree of Project Success: The Perspective of Crowd Capital
Authors: Yin, Chunxiao
Mirkovski, Kristijan
Liu, Ivy Libo
Lim, Kai H.
von Briel, Frederik
Keywords: Crowd Capital
Crowd Participation
Crowdfunding
Degree of Project Success
Funds Pledge
Issue Date: 04 Jan 2017
Abstract: Fundraisers expect to raise as much funds as possible even after they have reached initial threshold of funding goal. This study focuses on the degree of project success defined as the total amount of funds a project can obtain after it is already successful (reached the initial threshold of funding goal). Drawing upon the theory of crowd capital, this study aims to explore the effect of the crowds—represented as crowd participation—on the degree of project success. Three types of crowd participation are identified, namely funds pledge, popularity creation, and on-site communication. We postulate that funds pledge will have an inverse U-shaped relationship with the degree of project success; while the other two factors will positively influence the degree of project success. Our empirical data from a reward-based crowdfunding platform supported our predictions for funds pledge and on-site communication. Future research and implications are discussed.
Pages/Duration: 10 pages
URI/DOI: http://hdl.handle.net/10125/41153
ISBN: 978-0-9981331-0-2
DOI: 10.24251/HICSS.2017.003
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
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