Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/33891

The Role and Influence of Political Advertising Through the Mass Media in the 1984 Mayoral Campaign

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Title: The Role and Influence of Political Advertising Through the Mass Media in the 1984 Mayoral Campaign
Authors: Tsukamoto, Lisa
Advisor: Immerman, Richard H.
Issue Date: 26 Sep 2014
Publisher: University of Hawaii at Manoa
Abstract: The purpose of this paper is to analyze the use of television commercials and newspaper advertisements by the incumbent mayor (Democrat Eileen Anderson) and the Republican candidate (the former mayor Frank F. Fasi) in the 1984 campaign for mayor for the City and County of Honolulu, Hawaii. A careful examination of the contents in the campaign ads of both candidates will be used to expose and illustrate the development of each campaign's communication strategy with it's own messages, objectives, and directions.
Pages/Duration: vii, 126 pages
URI/DOI: http://hdl.handle.net/10125/33891
Rights: All UHM Honors Projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Appears in Collections:Honors Projects for History



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