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ScholarSpace at University of Hawaii at Manoa >
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AgriBusiness, 1998 - present >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10125/3215
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| Title: | Factors Affecting Development of a Tea Industry in Hawaii |
| Author(s): | Shehata, Sabry
Cox, Linda J
Fujii, Jack K
Dickson, Carol Anne |
| Keywords: | agricultural statistics
Camellia sinensis
consumer surveys
Hawaii
market development
marketing
tea |
| Issue Date: | Aug-2004 |
| Publisher: | University of Hawaii |
| Citation: | Shehata S, Cox LJ, Fujii JK, Dickson CA. 2004. Factors affecting development of a tea industry in Hawaii. Honolulu (HI): University of Hawaii. 11 p. (AgriBusiness; AB-15). |
| Series/Report no.: | AgriBusiness
15 |
| Abstract: | This publication provides a brief summary of the production and consumption of tea worldwide. It focuses in particular on the U.S. mainland and Hawaii markets so as to provide a relevant market overview. Results of a survey of Hawaii consumers are presented to identify the characteristics of one of the market segments that could be targeted by a high-value tea product. We also summarize implications of the information presented and suggest specific steps needed to assess the economic feasibility of commercial tea production in Hawaii. |
| Number of Page(s): | 11 |
| URI: | http://hdl.handle.net/10125/3215 |
| Appears in Collections: | AgriBusiness, 1998 - present
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