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Reimagining Print Media in a Digital Age

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Item Summary

Title: Reimagining Print Media in a Digital Age
Authors: Zabanal, Regina
Advisor: Alden, Dana
Issue Date: 15 Jan 2014
Publisher: University of Hawaii at Manoa
Abstract: Print media, especially newspapers are facing decreased print circulation as more people are turning to the Internet as their primary source of information in this era of technology. Newspapers are currently being challenged to cater to a digital audience through different distribution tools. The essential question in my research is, “With the rise of the World Wide Web and mobile media platforms, how can newspapers and print media cater to an increasingly digital audience?” Through my research I will evaluate how college newspapers nationwide are catering to their digital audience, and research what ways media can foster consumer involvement. Most importantly, I will be researching how college newspapers are responding to the needs of their student bodies by distributing information via website, social media, and mobile applications.
Pages/Duration: 40 pages
URI/DOI: http://hdl.handle.net/10125/32085
Rights: All UHM Honors Projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Appears in Collections:Honors Projects for Business Administration



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