Browsing National Family Health Survey Bulletin by Subject "Mass media in birth control - India"

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Media exposure increases contraceptive use

Retherford, Robert D.; Mishra, Vinod K. (Mumbai, India: International Institute for Population Sciences and Honolulu: East-West Center, 1997)

Recent exposure to family planning messages on radio or television has a significant positive effect on current and intended future use of contraception, even after controlling for the effects of general media exposure. ...