Effectiveness of Three Communication Media for Aquisition of Information about Macadamia Nut Cultivation

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2014-01-15
Authors
Schnell, Thomas
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Communication
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University of Hawaii at Manoa
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Three channels of mediated instructional communication -- printed pamphlet, videotape, and computer program --­ intended for aquisition of information about Macadamia Nut cultivation in Hawaii were evaluated to assess effectiveness. Effectiveness was conceptualized as cognitive knowledge gain. In order to measure cognitive knowledge gain, a pretest/stimulus/posttest experiment was conducted using a sample of 24 University of Hawaii at Manoa students. Besides the above mentioned media, additional independent variables of sex, age, academic level, and the factor of English being a first language were addressed as variables affecting knowledge gain.
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vi, 70 pages
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