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Communication Strategy in the 1976 Presidential Campaign

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Title: Communication Strategy in the 1976 Presidential Campaign
Authors: Inouye, Barry
Issue Date: 15 Jan 2014
Publisher: University of Hawaii at Manoa
Abstract: Political campaigns are based on communication sciences. The candidate and his campaign organization are the source of the message. The intent of this message is to produce a cognitive or affective change in the electorate or receivers ultimately-producing a behavioral outcome -- to vote for a particular candidate. The communication channels used to diffuse this intent are interpersonal and mass media. PollĀ­ing and the final results of elections are the mechanisms of feedback.
Pages/Duration: 22 pages
Rights: All UHM Honors Projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Appears in Collections:Honors Projects for Communication

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