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Stereotypes of Women used in the Promotion of Hawaii from 1910 to the 1950s

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Title: Stereotypes of Women used in the Promotion of Hawaii from 1910 to the 1950s
Authors: Abbott, Stacey
Issue Date: 15 Jan 2014
Publisher: University of Hawaii at Manoa
Abstract: That mental picture is not a static thing; it changes with the addition of more information. It is important to understand the elements that are making up these pictures. The mystique that has shrouded the Hawaiian islands would have given way to a realization of the reality of Hawaiian life in modern Hawaii a long time ago if it weren't for the desire for paradise on the part of the consumer and, more importantly, the willingness by advertisers to cater to these desires. There are some good reasons, economically, why there have been few changes in the promotion techniques.
Pages/Duration: 32 pages
Rights: All UHM Honors Projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Appears in Collections:Honors Projects for Communication

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