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Mass Media in Business: How Business Information Boosts Tourism in Hawaii

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Title: Mass Media in Business: How Business Information Boosts Tourism in Hawaii
Authors: Nagatsu, Atsuko
Instructor: Wu, Sandra
Issue Date: 16 Jul 2013
Publisher: University of Hawaii at Manoa
Abstract: The 21st century has become the decade of transformation in mass media. Originally, newspaper was the first to be introduced, and as the time went by, advanced mass media, such as radio and television were invented. These traditional media were known as old media. Then, not too long time ago, digital devices, especially social media have begun to grow the popularity. Starting from myspace, Facebook and Twitter, numbers of social networking have been shaping our society. Along with the development of new media, humans also have continued to change their behaviors. This change has been a serious issue in old media, especially in print publications because they have been struggling to figure out how to reach their customers who rather reply on online sources today.
Pages/Duration: 66 pages
Rights: All UHM Honors Projects are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Appears in Collections:Honors Projects for Communication

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