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Title: Voulez-vous mlearn French for marketing? Le Marché App 
Author: Zeleznik, Mari E.
Date: 2012-04-23
Abstract: Abstract: Educators, especially in technologically advanced countries,
have begun to take advantage of mobile devices to promote learning and
study. Mobiles are recognized as valuable educational tools by many
Universities and offered to attract students, according to the Horizon
Report (2011). Mobile technology has great potential to develop learning
relevant to foreign language (FL) learners of all ages, particularly to
informal adult learners. Mobile learning (mlearning) allows lifelong
learners immediate access to needed knowledge far from University
settings. This instructional design project explores an iPad app as an
informal learning tool to allow adult French learners visiting or living
abroad access to necessary language in authentic, immediate, and real life
situations. Mlearning represents an appropriate vehicle for learning
language related to a particular daily activity and cultural event in any
country. I created Le Marché, a website-based iPad app designed to teach
the simple vocabulary and pronunciation necessary to complete a produce
purchase in an open-air market in France. Attitudinal Survey results
revealed that 79% of the respondents owned or intended to buy an iPad,
while about 80% would be willing to use an app for FL study. All of the
respondents showed acquisition of French vocabulary and structure
through the module. Feedback indicated a desire to learn more French as
well as interest in similar apps for learning other languages.
Series/Report No.: n/a
Description: MEd Final Project in ETEC
Pages/Duration: 8 pages
Rights: by permission
Keywords: TCC Conference Paper, mobile learning, language for specific purposes, French for adult learners, informal learning-French
LC Subject Headings: mobile learning, language learning app, French for specific purposes, mlearning, adult education, informal learning, French

Item File(s)

Description Files Size Format View
TCC Conference Paper Microsoft Word - mari.TCC.4.14.3.docx.pdf 186.8Kb PDF View/Open
PowerPoint Presentation (pdf) of TCC Conference Microsoft Word - mari.TCC.4.14.3.docx.pdf 186.8Kb PDF View/Open

This item appears in the following Collection(s)

  • ETEC 690, Spring 2012 [26]
    The work in this collection has been completed by the graduating ETEC 690 classes for Spring Semester 2012.


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