Can't buy me love or can I? : the influence of power, attitudes, and attractiveness on women's romantic partner preferences

Date
2008
Authors
Le, Yen-Chi Lam
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Abstract
In recent years, more studies are exploring how contextual factors may influence mate preferences. Based on social learning theory, power, attitudes towards egalitarian gender roles, and type of mating were expected to influence women's romantic preferences for physical attractiveness and for resources. An online questionnaire was administered to a community sample and data analyses were employed using structural equation modeling (SEM) and multivariate analyses of variance (MANOVA). Results showed that, as women's power increased, women showed increased preferences for physical attractiveness and sexiness in potential short-term mates and increased preference for intelligence in potential long-term mates. Power and attitudes were also found to be significant in predicting women's preferences for physical attractiveness relative to potential earning capacity in both short-term and long-term mating conditions.
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Thesis (Ph.D.)--University of Hawaii at Manoa, 2008.
In recent years, more studies are exploring how contextual factors may influence mate preferences. Based on social learning theory, power, attitudes towards egalitarian gender roles, and type of mating were expected to influence women's romantic preferences for physical attractiveness and for resources. An online questionnaire was administered to a community sample and data analyses were employed using structural equation modeling (SEM) and multivariate analyses of variance (MANOVA). Results showed that, as women's power increased, women showed increased preferences for physical attractiveness and sexiness in potential short-term mates and increased preference for intelligence in potential long-term mates. Power and attitudes were also found to be significant in predicting women's preferences for physical attractiveness relative to potential earning capacity in both short-term and long-term mating conditions.
Includes bibliographical references (leaves 85-92).
Also available by subscription via World Wide Web
92 leaves, bound 29 cm
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Mate selection, Man-woman relationships, Women -- Psychology, Power (Social sciences), Women -- Attitudes, Evolutionary psychology, Social learning
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Theses for the degree of Doctor of Philosophy (University of Hawaii at Manoa). Psychology; no. 5048
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