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Item Summary

Title: American public relations in the Middle East : perceptions of Middle Eastern bloggers toward American campaigns
Authors: Ware, Crystal
Issue Date: 2008
Abstract: Public relations is becoming a vital component in the development of relationships between nations because of our global community. This study looks to the Middle Eastern blogging community to examine members perceptions of American-based public relations efforts throughout the Middle East. More specifically, it uses a Delphi-type method to examine whether American public relations efforts have moved beyond a basic awareness of campaigns and whether these participants perceive these campaigns are beneficial. The study also seeks to discover campaign characteristics that are deemed important by the participants.
Description: Thesis (M.A.)--University of Hawaii at Manoa, 2008.
Includes bibliographical references (leaves 80-82).
82 leaves, bound 29 cm
Rights: All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Appears in Collections:M.A. - Communication

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