女性雑誌のことば (Language in Japanese Women's Magazines)
女性雑誌のことば (Language in Japanese Women's Magazines)
Date
1989
Authors
れいのるず秋葉, かつえ
Reynolds, Katsue A.
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Kakiuchi Shuppan, Tokyo
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Description
Chapter 8 of "Decoding Women's Magazines -- A comparative study of women's magazines in use, Mexico and Japan." 1989. A report of the findings of comparative studies of several linguistic items, sentence ending modes (complete vs. incomplete), use of mimetic/onomatopoeic reduplications and vocabulary of sections of four Japanese magazines, "Shufu no Tomo (Friends of Housewives)," "Cosmopolitan," "Non•No" and "Playboy." For example, captions in "fashion" pages exhibit interesting contrasts, implying that the addresser of the message, although he/she is anonymous, is identifiable with target readers. Sentences of "Non•No" reflect the image of young women (high school or junior college level), while "Playboy" captions reflect some type of men--fashionable and intellectual.
Keywords
women's language,
femininity and masculinity,
text-counting method,
fashion pages,
readers' pages
Citation
Josei Zasshi no Kotoba [ Language in women's Magazines], in Teruko Inoue (ed.), Josei Zasshi o Kaidoku-suru [Decoding Women's Magazines], Tokyo: Kakiuchi Shuppan, pp. 1989. 209-227.
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19 pages
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