Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/15394

Training Vodcasts for Specialty Retail Salespeople of the Millennial Generation: Design Considerations for Training Vodcasts

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Item Summary

Title: Training Vodcasts for Specialty Retail Salespeople of the Millennial Generation: Design Considerations for Training Vodcasts
Authors: Tanaka, Ryan
Instructor: Menchaca, Michael
Advisor: Leong, Peter
Keywords: video podcast
vodcast
podcast
vodcasting
training video
show 10 morevidcast
sales training
just-in-time training
sales training
online training
educational vodcasts
educational vodcasting
educational podcasts
educational podcasting
training vodcasts

show less
Issue Date: Apr 2010
Publisher: University of Hawaii, Department of Educational Technology
Citation: Tanaka, R. (2010). Training Vodcasts for Specialty Retail Salespeople of the Millennial Generation: Design Considerations for Training Vodcasts. Paper presented at the 15th Annual Technology, Colleges and Community Worldwide Online Conference.
Abstract: This paper examines planning and design issues relating to instructional vodcasts. A vodcast, or video podcast, refers to Video-On-Demand (VOD) developed for viewing on mobile devices. The popularity of video iPods, smartphones, and other mobile video devices make vodcasts an attractive instructional tool. Literature suggests vodcasts are particularly beneficial for Millennials (born 1980-2000) and occupations for which coordinating in-person, group training is difficult, such as sales. However, the small screen, storage limitations, Internet accessibility, and ambient distractions of a mobile device all impact vodcast viewing and require special consideration during the planning and design processes. The purpose of this study was to develop and evaluate the effectiveness of two vodcasts to teach sales techniques which were created based on design recommendations and best practices for vodcasts, podcasts, and the mobile Web. In addition to quantitative data measuring the effectiveness of the vodcasts developed, qualitative data was collected from those with Web access on their learning styles, preferences and experiences with vodcasts, and attitudes towards specific design aspects of the sales training vodcasts. Data was analyzed and conclusions were drawn on the use of vodcasts as an instructional medium and the design considerations necessary to create engaging and effective vodcasts.
Pages/Duration: 13 pages
URI/DOI: http://hdl.handle.net/10125/15394
Rights: Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License
Appears in Collections:ETEC 690, Spring 2010



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