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Title: The Japanese Encounter with the South: Japanese Tourists in Palau 
Author: Yamashita, Shinji
Date: 2000
Publisher: University of Hawai'i Press
Center for Pacific Islands Studies
Citation: Yamashita, S. 2000. The Japanese Encounter with the South: Japanese Tourists in Palau. The Contemporary Pacific 12 (2): 437-63.
Abstract: This paper examines some sociocultural implications of Palauan tourism through the lens of Japanese tourists. In 1997, Palau had some seventy thousand international visitors, of whom more than twenty thousand were Japanese, second only to the Taiwanese, whose visits have been increasing rapidly in recent years. After discussing the general characteristics of tourism in Palau, I investigate the Japanese way of encountering Palau, not only through contemporary tourism, but also in its historical context. Tracing the history of Japanese colonial expansion to the South, the paper pays special attention to the Japanese type of orientalism, in which Japan needed to orientalize the South as a backward and undeveloped place in order to de-orientalize Japan as an advanced and modernized country. The paper also argues that this Japanese orientalism is at work in contemporary postcolonial Pacific tourism. Analyzing the interregional interaction of Japan and Palau in this way, I explore how the Pacific is situated in the larger modern world system.
ISSN: 1043-898X
Keywords: colonialism, cultural identity, Japanese orientalism, Palau, sustainable development, tourism
LC Subject Headings: Oceania -- Periodicals.

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