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dc.contributor.advisor Etkin, Nina en_US
dc.contributor.author Dixon, Anna R en_US
dc.date.accessioned 2008-04-16T04:53:24Z en_US
dc.date.available 2008-04-16T04:53:24Z en_US
dc.date.issued 2003-12 en_US
dc.identifier.citation Dixon, Anna R. (2003) Health and wealth: Dietary supplements, network marketing and the commodification of health. Ph.D. dissertation, University of Hawai'i, United States -- Hawaii. en_US
dc.identifier.uri http://hdl.handle.net/10125/1250 en_US
dc.description.abstract Dietary supplements overall constitute a multibillion-dollar industry in the U.S. today. This dissertation investigates a heretofore poorly-documented aspect of the burgeoning dietary supplements industry: network marketing. Network marketing, exemplified by companies like Amway as well as a host of smaller, less well-known companies, operates within the so-called "grey economy." Hawai'i ranks second in the nation in the percentage of network marketing distributors relative to its population. Network marketing works at the grassroots level of existing social networks to promote and sell its products, making it the ideal setting in which to do social science research. Semistructured and structured interviews were conducted with members of three companies. Aside from gathering baseline data on products used, health conditions addressed by these products and the structure of each company, interviews and product promotional material were analyzed using text analysis. Results of this research show that while perceived efficacy of network-marketed products is an important motivator in becoming a product distributor, factors such as control over one's health, creation of a support community through shared efforts, and economic opportunity are also important. Finally, analysis of themes in product advertising simultaneously reflect as well as inform network marketers' beliefs and desires for autonomy in the spheres of finance, personal life, and health. en_US
dc.language.iso en-US en_US
dc.publisher University of Hawaii at Manoa en_US
dc.rights All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner. en_US
dc.rights.uri https://scholarspace.manoa.hawaii.edu/handle/10125/592 en_US
dc.subject Health en_US
dc.subject Dietary supplements en_US
dc.subject Network marketing en_US
dc.subject Commodification en_US
dc.subject Cultural anthropology en_US
dc.subject Public health en_US
dc.subject Nutrition en_US
dc.subject Marketing en_US
dc.subject Studies en_US
dc.title Health and wealth: Dietary supplements, network marketing and the commodification of health en_US
dc.type Thesis en_US
dc.type.dcmi Text en_US
dc.contributor.department Anthropology en_US
dc.description.degree PhD en_US
dc.date.graduated 2003-12 en_US
local.identifier.callnumber AC1 .H3 no. 4386 en_US

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