What Do Anthurium Buyers Want in Their Flowers? Results of a Market Survey

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EFS-27.pdf (62.8 KB)
Date
1998-09
Authors
Halloran, John M.
Kuehnle, Adelheid R.
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University of Hawaii
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Abstract
A survey revealed that florists' tastes in anthurium characteristics suggested new directions for breeding efforts, such as including upright heart shapes (similar to Dutch varieties) or introducing scent.
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Anthurium, consumer preferences
Citation
Halloran JM, Kuehnle AR. 1998. What do anthurium buyers want in their flowers? Results of a market survey. Honolulu (HI): University of Hawaii. 4 p. (Economic Fact Sheet EFS-27).
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http://hdl.handle.net/10125/12207
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4 pages
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Economic Fact Sheet, 1989 - 1998
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