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Title: Marketing in Hawaii's Arts-and-Crafts Industry 
Author: Vieth, Gary R.; Cox, Linda J.
Date: 1998-01
Publisher: University of Hawaii
Citation: Vieth GR, Cox LJ. 1998. Marketing in Hawaii's arts-and-crafts industry. Honolulu (HI): University of Hawaii. 2 p. (Economic Fact Sheet EFS-24).
Abstract: A consumer survey at an arts-and-crafts fair indicated that the primary consideration in the purchase of arts-and-crafts products was uniqueness. If the respondents attending that crafts fair are representative, constant product innovation will be necessary to attract sales and result in growth in arts-and-crafts businesses. The relationship between quality and price was another important factor.
Series/Report No.: Economic Fact Sheet
Pages/Duration: 2 pages
Keywords: consumer preferences, handicrafts

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